COLLABORATIONS
COLLABORATIONS
BEELINE | T-BANK
BEELINE
LOCATION
Dates 2025?
Russia, location?
TEAM
Alexandr Kozlov
Project manager
The team?
Dates 2025?
Russia, location?
TEAM
Alexandr Kozlov
Project manager
The team?
TECHNOLOGY
The analog platform is a digital filling. We dismantled all the outdated electronics, carefully restored and repainted the case, and built modern components inside. The original buttons received a new logic: each became a direct line-to-star.
The most difficult part: the display. There was no information about the matrix in nature — the model was hopelessly outdated, and there was zero documentation. We had to manually unpack the contacts, experiment and explore the behavior of the screen in order to fully integrate it into the new system and achieve clear operation.
This handsome thing did not just work all summer without failures, but became one of the most visible and discussed interactive points. It proved that old technology has a soul and a place in the modern world. The main thing is to find the right meaning and apply some engineering magic.
The analog platform is a digital filling. We dismantled all the outdated electronics, carefully restored and repainted the case, and built modern components inside. The original buttons received a new logic: each became a direct line-to-star.
The most difficult part: the display. There was no information about the matrix in nature — the model was hopelessly outdated, and there was zero documentation. We had to manually unpack the contacts, experiment and explore the behavior of the screen in order to fully integrate it into the new system and achieve clear operation.
This handsome thing did not just work all summer without failures, but became one of the most visible and discussed interactive points. It proved that old technology has a soul and a place in the modern world. The main thing is to find the right meaning and apply some engineering magic.
One of my favorite studio installations is an interactive payphone for Beeline. It was not just an art object, but a full-fledged reconstruction with deep digital adaptation. We took the legendary Italian payphone of the early nineties — the ones that everyone remembers — and turned it into a technological artifact that became a hit at more than 10 festivals in partnership with NewStarCamp. What was the magic? The guest would approach the payphone, press one of the keys, and… call directly a well-known blogger, comedian, or even a member of the Zoloto group. A lively, unexpected dialogue with the person on the other side of the wire was what caused delight and turned a simple call into an element of gamification.
T-BANK
LOCATION
July 6-9, 2024
T-Bank Festival “T-Dvor”
Russia, St. Petersburg, Nikolskie Ryady
TEAM
Alexandr Kozlov
Project Manager
Dmitry Ershov
Ivan Ershov
Anton Kachinsky
Engineering team
software developers
July 6-9, 2024
T-Bank Festival “T-Dvor”
Russia, St. Petersburg, Nikolskie Ryady
TEAM
Alexandr Kozlov
Project Manager
Dmitry Ershov
Ivan Ershov
Anton Kachinsky
Engineering team
software developers
In 2024, one of the brightest projects was the project for T-Bank's city festival "T-Dvor", where we presented several interactive installations.
A phone booth with a touch screen and a handset. The user would receive a call, talk to a real human scammer and hang up. A 3D printed handset and a position sensor were used for reliability.
A horizontal swing with a screen. Players chose the correct answer by tilting the swing. An accelerometer sensor transmitted the tilt angle to a quiz implemented in JavaScript.
A carousel synchronized with the screen. The rotation determined quiz questions that were answered via the touch screen. A script, a program and a system of sensors and their mountings were developed.
NDA well — here T-Bank shared its secrets. Guests looking into the well with their presence triggered the generation of video and QR to receive bonuses from the bank. The content launch was realized with the help of motion sensors.
